Internal values initiative
Arabesque contributed to the activation of the Ministry's institutional values initiative, attended by the Minister and senior leadership.
The scope covered creative routes for the campaign, the content for the event's segments, and the digital content and documentation that carried the values into the ministry's day-to-day.
- Client
- Ministry of Health
- Year
- —
- Discipline
- Internal activation
Scope of work
- Creative routes
- Campaign directions, developed from the brief.
- Content
- The content for the event's segments.
- Digital production
- Digital content and documentation.