Taraham Endowment Fund launch
Arabesque ran the official launch of the endowment fund at the Federation of Saudi Chambers, attended by ministers and major donors.
The role centred on full protocol management and an advanced staging approach — including a live donation counter on screen, which made the giving visible as it happened. The work also covered the main film, and invitation boxes holding handmade products made by inmates: the point of the evening, put in the guest's hands before a word was said. Live broadcast and full media documentation throughout.
- Client
- National Committee for Prisoner Care
- Year
- 2026
- Discipline
- Official ceremony
Scope of work
- Protocol
- Full protocol management for a room of ministers and major donors.
- Staging
- Advanced direction, including the live on-screen donation counter.
- Production
- The main film, live broadcast and media documentation.
- Invitations
- Invitation boxes holding handmade products made by inmates.