Rolling out SIMAH's new identity internally
Arabesque delivered the internal rollout of SIMAH's new identity across three days. The goal was not a launch event: it was to turn a written guideline into something the staff actually do.
- Client
- SIMAH
- Year
- 2026
- Discipline
- Identity & internal activation
Scope of work
- Planning & strategy
- The attendee journey and the workshop experience designed as one, so the message held across all three days.
- Creative & identity
- The creative idea, the interactive segments, and a specialist trainer to lead the workshops.
- Technical & logistics
- Field operations, attendee flow, and the room itself — signage and models, with the identity applied throughout.
- Recognition
- Commemorative gifts, attendee wristbands and hospitality.